Who is behind BREADISTA?
In February we had a request for an interview from a local online magazine that featured inspiring stories and small businesses in the LA community. We love such support and were very happy about this interview. Grab a coffee and enjoy! 🙂
Tanja, can you briefly walk us through your story – how you started and how you got to where you are today.
As a native German, I’m addicted to bread. Living without good and healthy bread is nearly impossible (smile). In Germany, especially in the Southwest where I’m from, are a lot of artisan bakeries with a tremendous amount of breads and rolls. Not to forget our real German Brezel (US: ‘Pretzel’).
When we moved to the US finding good comparable bread was tricky. We still miss that gorgeous smell of fresh bread when you come into a bakery. Anyone who has ever visited Germany or France may know exactly what I am talking about.
Have you ever consciously noticed the smell in the bread aisle in your supermarket? Store bought bread here in the US is far away from ‘bread’. Even when you want to buy flour, you have to check the ingredients list. That was also totally new for us – bleached, bromated, enriched flour – nothing we had ever heard of.
There is to break a lance for bread because the stigma persists – bread or carbs are bad. That’s clearly not true. You just have to choose the right ones.
And that was the beginning of BREADISTA when I started to make our own and real bread at home.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As mentioned above, flour is not equal flour here. Finding the right… read more